編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-393-012 | ACCOR (A) | Rosenzweig, Philip M.;Raillard, Benoit | General management | Hospitality Case( None ) |
2 | 9-511-052 | Red Lobster | Bell, David E.;Riis, Jason | Marketing | Hospitality Case( None ) |
3 | 9-588-011 | Pizza Hut, Inc. | Kaufmann, Patrick J. | Marketing | Hospitality Case( None ) |
4 | 9-108-006 | Shangri-La Hotels | Campbell, Dennis;Kazan, Brent | Operations management | Hospitality Case( None ) |
5 | 9-607-129 | Westin Hotels and Resorts: Operations of a Lifestyle Experience | Frei, Frances X.;Dev, Chekitan S.;Stroock, Laure Mougeot | Operations management | Hospitality Case( None ) |
6 | R0806G | The Multiunit Enterprise | Garvin, David A.;Levesque, Lynne C. | Operations management | Hospitality Case( None ) |
7 | 89407 | My Employees Are My Service Guarantee | Firnstahl, Timothy W. | Service management | Hospitality Case( None ) |
8 | 9-601-163 | Ritz-Carlton Hotel Co. | Sucher, Sandra J.;McManus, Stacy | Service management | Hospitality Case( None ) |
9 | 9-606-041 | Yum! Brands, Inc: A Corporate Do-Over | Frei, Frances X.;Edmondson, Amy C.;Weber, James;Sherman, Eliot | Service management | Hospitality Case( None ) |
10 | 9-673-057 | Benihana of Tokyo | Sasser, W. Earl, Jr.;Klug, John R. | Service management | Hospitality Case( None ) |
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